Sometimes there are a couple items that a seller would not want to heavily discount, but they would love to do a bigger shop discount on the rest of their shop. Enter the option to Exclude from Shop Discount! If you would like to exclude an item from your shop discount, find the item in your shop and tap on Edit in the lower right-hand corner, then choose Exclude from Shop Discount from the pop-up menu.
After choosing this option, a banner will be at the top of the listing page letting buyers know this item is ineligible for a shop discount. Items that are excluded from a discount can be purchased with items that are part of a discount, and a buyer will see the items that are discounted along with the excluded one.